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Chiropractic Marketing Articles
Christmas Cards:  Planning to do a Christmas mailing to your patients?  Well, make sure you read this article first!  You'll find out what to do, and what NOT to do, to get the most powerful results from your holiday mailing.

7 Quick Ways To Get More Referrals:  Okay, okay.  I know you want to get as many referrals as possible.  Well, here are 7 quick ways to get tons of new referrals!

Create An Online Newsletter To Skyrocket Your Practice:  Everyone knows that the Internet is the hottest trend in years, but can it actually be profitable for you?  This article will show you, hype-free, how to use an online newsletter to get new patients, educate current patients, and reactivate inactivate patients for FREE!

Are You Marketing To Everyone?  Are you actually marketing to everyone?  If you said yes, you'll definitely be surprised . . .

The Tao Of Direct Mail:  Everything you need to know about using direct mail in your practice.  You'll find out what makes a direct mail letter successful, what to do, what not to do, and a lot more!

Are You Sitting On A Goldmine?  Many doctors are sitting on a goldmine, and they don't even realize it!  Here you'll find out how to harvest your database of inactive patients like never before!

Step-By-Step Strategy For Creating And Testing A Successful Advertising Campaign:  If you've went through these other articles, then you know how important testing is.  Here, we'll go through the step-by-step process for testing advertisements and other marketing strategies.

PR Marketing or "Free Advertising":  PR marketing is without a doubt one of my favorite strategies for growing a practice.  In essence, it costs you nothing, and you can use it to get more new patients, build community awareness, increase your credibility, and much more!

Clip Your Newspaper To Get More New Patients:  Find out how to get patients easily, while building your image in your community using this strategy.  The best part?  It costs you virtually nothing to implement it, and you can even have one of your staff members do it!

Anything Is Better Than Nothing:  It's pretty obvious that the only way to stay in practice is to get new patients consistently while retaining current patients.  But are you a "perfectionist to a fault" in doing your practice-building?  If you try to do everything perfect, you might just be fooling yourself into not doing anything at all.

Increase Your Price, Make More Profit, and Get More Patients:  This strategy may make you change the way you look at pricing and perceived value once and for all!  There is a direct correlation between the fee you charge, the profit you make, the perceived value of your services, and the number of patients you see.  Find out how to put this information into skyrocketing your practice!

Grow Your Practice With Multi-Step Marketing:  Are you using multi-step marketing, one of the most powerful strategies available for growing your practice?  Learn how to put this dynamite marketing strategy to use, and be prepared to double your practice within a year!

Test, Test, Test . . . and Test Some More:  How do you find what promotions will work, which advertisements will be most effective, or what marketing activities will bring in the most bang for your buck?  You test!  Find out how to properly conduct marketing tests that will maximize your profits while minimizing your risk.

Direct Response vs. Institutional Advertising:  If you want your advertising to work, then you've got to use direct response advertising.  You will learn the difference between direct response and institutional advertising, and how to benefit from direct response advertising.

Free or Fee?  Do you offer a free initial exam, or do you charge for it?  While many doctors firmly believe one way or another, you might be surprised to find out that there is no easy answer.  Different approaches will work for different doctors.  Now you can find out what will work best for you.

Systematic Advertising:  Real advertising is not a game of "hit and miss".  Instead it's systematic, scientific, and designed to make you as much profit as possible.  Find out the secrets of minimizing losses and maximizing profits.

What Business Are You In?  Here's a real test for you.  What business are you in?  Think long and hard before answering this question.  Your answer will determine the success of your practice.

The 60-25-15 Rule:  Find out how the 60-25-15 Rule can keep you on track in your marketing efforts.  Here's a hint:  60% of your marketing efforts should be devoted to current patients, 25% to getting new patients, and 15% to reviving "dead patients."

Should I Lower My Price?  If you think that lowering your price might get you more patients, think again.  Better yet, there are ways to raise your price, and actually get more patients.

What's In it For Me?: Are you following the #1 golden rule in advertising and marketing? Find out how to get more patients, make more profits, and get your patients to take your recommendations without hassle, all by talking in terms of what's in it for them.

How to Increase Yellow Page Revenue by 200% - 500%: Haven't been receiving the amount of patients you expected with your yellow page ad? Not to worry. You will find out, step-by-step, how to create a yellow page ad that captures your readers' attention, gets them to pick up the phone and make an appointment, and get 2, 3, even 10 times the number of patients other Chiropractors are getting!

How To Boost Your Practice With A Web Site: Find out how a web site can help your practice in ways you never imagined. You'll find out what makes a successful web site, and what never to do if you want to create a patient-generating web site. Whether you're designing the site yourself, or you're hiring someone to do it for you, don't start planning your web site before reading this article.

Do You Love Your Patients? The number one factor on whether your patients stay with you or go somewhere else is how much they like you. Is it enough to have a traditional Doctor/Patient relationship? Take a look at this article right now, and be prepared to change your whole approach completely.

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